From the category archives:

Home Business

Home Businesses Grow Up

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It used to be that having a home business meant that you sold something out of your garage or at flea markets, or maybe you had an office in your den where you sold insurance or did taxes. Times have changed, though. The SBA says there are now over 15 million home businesses in the [...]

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Do You Really Need to Brand Your Home Business?

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Have you created your home business brand? How about your personal brand? Do you have a microbusiness branding strategy? Do you even know how to do that? If you’ve answered “no”, marketing experts say you need to get busy to create one or your business is doomed. Pretty scary stuff.
What is a brand anyway?
All the [...]

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Make Your Home MicroBiz Look Big

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If your business is entirely on the Web, then move along. Nothing to see here. Get a website, build it up and off you go.
If, however, you are not entirely on the web, then you run into the problem of how to you make your home business look real. If you want people to work [...]

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Consider Part-time before Full-time

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Taking the full-time business plunge is a like diving off the high board, the really really high board. It can be scary. If it is too scary consider warming up by jumping low board first– start a part-time business.
ADVANTAGES
There are lots of advantages to going part-time first. You can keep earning your nice steady paycheck from [...]

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