From the category archives:

Marketing Your Microbiz

Microbusiness Marketing: Are you losing business because your price is too low?

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In tough economic times people are looking for the lowest cost when they buy, so common sense says the best way to compete and get market share is to give people what they want–lower prices. The lower you go the more you will sell. But is that the best thing for your small or [...]

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Do You Really Need to Brand Your Home Business?

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Have you created your home business brand? How about your personal brand? Do you have a microbusiness branding strategy? Do you even know how to do that? If you’ve answered “no”, marketing experts say you need to get busy to create one or your business is doomed. Pretty scary stuff.
What is a brand anyway?
All the [...]

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How To Tell You Are in the Wrong Niche

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I was talking to a guy today about marketing. He sells fitness programs and has been targeting people who go to gyms. I told him he was going after the wrong niche. People who go to gyms have a workout routine and they are most likely already fit. I suggested to him that a better [...]

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Are You Spending Enough Time to Market Your Business?

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Marketing is the key to getting a new business off the ground. Most people don’t realize they will have to spend half of their time or more(!!) on marketing. Especially for a new business.
You have to get your message out there to your target market to let them know that you’re in business and that [...]

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8 Tips for Keeping Customers Happy on Your Site

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Have you taken a look at your website to see if the design and navigation could be driving customers away? Bad navigation just cost one website a customer –me. Is it costing you, too?
Don’t frustrate your customers
I found a website that offered a way to share documents online. It looked good and I was interested [...]

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The Name Game

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You’ve got a business, now you need to come up with a name for it. Big companies hire experts, do studies and spend a fortune to come up with just the right name, and screw it up all the time. So what does the microbusiness owner do? For one thing you can’t do worse than [...]

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Market Research for Microbusinesses

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You’ve heard a lot about the importance of doing market research, but what is it really, how do you do it? Doesn’t it cost a lot and isn’t something for big companies with lots of money? Why even bother with it for a microbusiness? Let’s take a look at these questions
Market Research – a Definition
Market [...]

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Less Is More with Niche Marketing

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You’ve got a microbiz and all you want to do is sell as much as you can to anyone and everyone who wants to buy. What’s wrong with that and why do all the marketing gurus say it is a recipe for failure? The basic flaw is that no business, large or small can be [...]

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