From the category archives:

Customers

An Easy Way for Small Businesses to Beat the Big Guys

I spent extra time this week trying to shop at some local small businesses with mixed amounts of success. The frustrating experiences I had remind me of a way that small businesses can compete against and beat the big boys, and make me wonder why so many small businesses fail to use it to their advantage.
Are you […]

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Money Back Guarantees – Good or Bad?

Money back guarantees are a sure way for a small business to boost sales. They show you stand behind your product or service. Customers feel less risk in making a purchase and so will pull the trigger. What’s not to love?
Unconditional guarantee
If you sell a product, the best thing you can do is to offer […]

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How to Boost Sales By Knowing What Customers Really Want

You think you know what people buy from you, right? It’s obvious. They buy whatever product or service you are selling. If it is a book, they are just buying paper or bits and bytes for an e-book. If you sell a service like designing a logo, then people are buying the logo you make […]

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Do You Know This Secret For Keeping Customers Loyal?

If you want to build long term successful relationships with customers and clients, consider giving them more than they purchase from you. Think about it. Everybody likes getting a little something for nothing. This is one great way any microbusiness can compete against larger companies and it also lets you get a leg up on […]

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You Need a Great USP to Attract Customers– How’s Yours Doing?

Thumbnail image for You Need a Great USP to Attract Customers– How’s Yours Doing?

No matter how good you, your website or whatever you’re selling is, nobody is going to buy anything from you without a good reason. They will keep their hands in their pockets unless you can convince them you and you alone have something they desparately need. That is what your USP does. It gets people to […]

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