Home Businesses Grow Up

Thumbnail image for Home Businesses Grow Up

It used to be that having a home business meant that you sold something out of your garage or at flea markets, or maybe you had an office in your den where you sold insurance or did taxes. Times have changed, though. The SBA says there are now over 15 million home businesses in the [...]

Read the full article →

Enjoy Your Business

Thumbnail image for Enjoy Your Business

Most of the articles and blogs I read deal with problems and troubles people have with starting and running their businesses. Or there are articles about how to improve yourself and how you work. Find ways to work harder, be bigger, grow faster. Change this, do that. Seems like the whole Internet is build around [...]

Read the full article →

What’s The Mission of a Mission Statement?

Thumbnail image for What’s The Mission of a Mission Statement?

A mission statement is a handy thing to have for any type of small, home or micro business. Its job simply is to state what you are trying to do with your business. It looks at the here and now. It doesn’t get all dreamy eyed about hopes and aspirations, like a vision statement can. [...]

Read the full article →

Do You Really Need a Vision for Your Small Business?

Thumbnail image for Do You Really Need a Vision for Your Small Business?

Business start-up coaches and experts tell us a small business needs to have a vision statement else it will be lost, without direction. With a vision statement a business owner has the a map for success which can inspire, energize and paint a bold picture of where to take the business in the future. Business [...]

Read the full article →

An Easy Way for Small Businesses to Beat the Big Guys

Thumbnail image for An Easy Way for Small Businesses to Beat the Big Guys

I spent extra time this week trying to shop at some local small businesses with mixed amounts of success. The frustrating experiences I had remind me of a way that small businesses can compete against and beat the big boys, and make me wonder why so many small businesses fail to use it to their advantage.
Are you [...]

Read the full article →

Online Business Help – 9 Rules to Avoid Getting Hurt

Thumbnail image for Online Business Help – 9 Rules to Avoid Getting Hurt

When you start an online business, one thing you are going to end up doing is looking around the web to get ideas, help and advice from other online sources. It doesn’t matter what you are selling, from blogging about eating healthy and selling goods out of your store to offering coaching, you are going [...]

Read the full article →

The No-Page Business Plan

Thumbnail image for The No-Page Business Plan

We’ve all heard of the One-Page business plan but how about the No-Page business plan? Have you heard of it? Probably not because as far as I know there is no such thing. Until now.
What is the No-Page biz plan?
That’s simple. It is nothing, no plan. Forget about doing one. Period!
Instead, focus on how you [...]

Read the full article →

Free Online Recordkeeping For Home Business And Freelancers

Thumbnail image for Free Online Recordkeeping For Home Business And Freelancers

Recordkeeping is always a pain, especially when you have lots of transactions such as with an eBay account. I’ve been using a free online system that makes this whole process easier for freelancers, home businesses, or anybody who is self-employed.  It lets you easily handle your bookkeeping tasks so you can spend more time on making [...]

Read the full article →

Microbusiness Marketing: Are you losing business because your price is too low?

Thumbnail image for Microbusiness Marketing: Are you losing business because your price is too low?

In tough economic times people are looking for the lowest cost when they buy, so common sense says the best way to compete and get market share is to give people what they want–lower prices. The lower you go the more you will sell. But is that the best thing for your small or [...]

Read the full article →

Do You Really Need to Brand Your Home Business?

Thumbnail image for Do You Really Need to Brand Your Home Business?

Have you created your home business brand? How about your personal brand? Do you have a microbusiness branding strategy? Do you even know how to do that? If you’ve answered “no”, marketing experts say you need to get busy to create one or your business is doomed. Pretty scary stuff.
What is a brand anyway?
All the [...]

Read the full article →

Money Back Guarantees – Good or Bad?

Thumbnail image for Money Back Guarantees – Good or Bad?

Money back guarantees are a sure way for a small business to boost sales. They show you stand behind your product or service. Customers feel less risk in making a purchase and so will pull the trigger. What’s not to love?
Unconditional guarantee
If you sell a product, the best thing you can do is to offer [...]

Read the full article →

How to Boost Sales By Knowing What Customers Really Want

Thumbnail image for How to Boost Sales By Knowing What Customers Really Want

You think you know what people buy from you, right? It’s obvious. They buy whatever product or service you are selling. If it is a book, they are just buying paper or bits and bytes for an e-book. If you sell a service like designing a logo, then people are buying the logo you make [...]

Read the full article →

How To Tell You Are in the Wrong Niche

Thumbnail image for How To Tell You Are in the Wrong Niche

I was talking to a guy today about marketing. He sells fitness programs and has been targeting people who go to gyms. I told him he was going after the wrong niche. People who go to gyms have a workout routine and they are most likely already fit. I suggested to him that a better [...]

Read the full article →

← Previous Entries

Next Entries →