From the category archives:


Simple Sales Forecasting – A Useful Tool

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Want to know how your business is doing? Look at your sales. But for them to make any sense you need to have something to compare them to so you can measure how you are doing. That is where a sales forecast comes in.
Making a sales forecast isn’t hard, especially when you understand you don’t […]

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Microbusiness Marketing: Are you losing business because your price is too low?

In tough economic times people are looking for the lowest cost when they buy, so common sense says the best way to compete and get market share is to give people what they want–lower prices. The lower you go the more you will sell. But is that the best thing for your small or […]

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Money Back Guarantees – Good or Bad?

Money back guarantees are a sure way for a small business to boost sales. They show you stand behind your product or service. Customers feel less risk in making a purchase and so will pull the trigger. What’s not to love?
Unconditional guarantee
If you sell a product, the best thing you can do is to offer […]

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How to Boost Sales By Knowing What Customers Really Want

You think you know what people buy from you, right? It’s obvious. They buy whatever product or service you are selling. If it is a book, they are just buying paper or bits and bytes for an e-book. If you sell a service like designing a logo, then people are buying the logo you make […]

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You Need a Great USP to Attract Customers– How’s Yours Doing?

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No matter how good you, your website or whatever you’re selling is, nobody is going to buy anything from you without a good reason. They will keep their hands in their pockets unless you can convince them you and you alone have something they desparately need. That is what your USP does. It gets people to […]

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