December 10, 2009
I spent extra time this week trying to shop at some local small businesses with mixed amounts of success. The frustrating experiences I had remind me of a way that small businesses can compete against and beat the big boys, and make me wonder why so many small businesses fail to use it to their advantage.
Are you [...]
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November 29, 2009
Money back guarantees are a sure way for a small business to boost sales. They show you stand behind your product or service. Customers feel less risk in making a purchase and so will pull the trigger. What’s not to love?
Unconditional guarantee
If you sell a product, the best thing you can do is to offer [...]
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