I was talking to a guy today about marketing. He sells fitness programs and has been targeting people who go to gyms. I told him he was going after the wrong niche. People who go to gyms have a workout routine and they are most likely already fit. I suggested to him that a better [...]
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You’ve heard a lot about the importance of doing market research, but what is it really, how do you do it? Doesn’t it cost a lot and isn’t something for big companies with lots of money? Why even bother with it for a microbusiness? Let’s take a look at these questions
Market Research – a Definition
Market [...]
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