I was talking to a guy today about marketing. He sells fitness programs and has been targeting people who go to gyms. I told him he was going after the wrong niche. People who go to gyms have a workout routine and they are most likely already fit. I suggested to him that a better [...]
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You’ve got a microbiz and all you want to do is sell as much as you can to anyone and everyone who wants to buy. What’s wrong with that and why do all the marketing gurus say it is a recipe for failure? The basic flaw is that no business, large or small can be [...]
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